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You’ve put in the work to build an amazing business, don’t let an outdated website hold you back. Let’s build something to match.
about
A Premium Website for Victoria’s Precision Electricians
West Coast Jeep helps restorers and collectors bring vintage Jeeps back to life, supplying the complete Willys MB Standard kit and sourcing parts for models like the CJ2, CJ3, CJ5 and YJ, all with Canadian pricing.
We built their presence from the ground up: a rugged retro-military brand identity, copywriting and a new responsive website, all set up with SEO and performance in mind.
The final result is a brand that feels as authentic as the vehicles themselves and a website that makes it easy for builders to ask about the kit or track down a part.
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brand direction
Rugged, Utilitarian and True to the Willys
The brand direction for West Coast Jeep pulls straight from the vehicles it serves: the olive drab, stencil lettering and no-nonsense utility of the original military Jeeps.
We created a visual identity that feels rugged without feeling costumey. The logo, colour palette and typography nod to that 1940s military heritage while staying clean and legible enough for a modern parts business.
The goal was a brand that instantly signals to collectors and restorers that these are people who know and love these vehicles.
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design system in action
Practical Design Systems for Real-World Success
The new design system keeps the brand consistent across the entire site.
The olive, cream and dark palette, stencil-inspired type and image treatment all work together to create a clear and recognizable brand experience, from the homepage to every product and enquiry page.
This gives West Coast Jeep a strong presence online and a visual system they can continue using as the business grows.
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responsive
Precision on Every Screen
The West Coast Jeep website was designed and developed with a strong focus on clarity, responsiveness and ease of use.
Visitors get a clear picture of the MB Standard kit, the parts available and how to get in touch, with every enquiry answered within 24 hours. Every page works smoothly across desktop, tablet and mobile, whether someone is browsing from the shop or under the hood.
We also built the site with SEO in mind, helping West Coast Jeep show up for the kits and parts vintage Jeep builders are searching for.
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brand video
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testimonial
What did the Client say?
West Coast Jeep