Mission & Vision

The goal was to create a soothing, authentic brand identity that reflects Heather Frazer’s holistic approach to wellness. Her branding needed to feel calm, welcoming, and connected to nature, aligning with her yoga, bodywork, and Craniosacral Therapy practice. The vision was to develop a cohesive and recognizable brand that resonates with her audience and creates a sense of tranquility and trust.

Target Audience

Women aged 25-65, seeking deeper connection, healing, and self-alignment. They are drawn to yoga, mindfulness, and therapeutic bodywork, prioritizing holistic well-being. The brand appeals to those looking for a personalized, compassionate, and transformative experience.

Research & Discovery

We explored Heather Frazer Body & Being’s philosophy, services, and audience to create a brand that reflects her authentic, nurturing approach. By understanding her holistic healing methods and ideal clients, we developed a visual identity inspired by nature, warmth, and tranquility, making sure the brand feels intentional and inviting.

Concept Development

The brand concept was inspired by natural elements, soft earthy tones, and organic forms, representing balance, healing, and inner connection. The logo and visual identity were designed to feel personal, grounded, and fluid, mirroring Heather’s approach to body and energy work.

Finalisation & Application

The finalized branding includes a custom logo, refined typography, and a harmonious colour palette, applied across her website, digital materials, and marketing assets. The brand identity extends into a cohesive online presence, ensuring recognition and consistency.

Primary Colours

Tranquil Teal (#83A6A3) – A calming, muted teal that embodies clarity, renewal, and balance. It reflects the peaceful, healing nature of Heather’s practice. Earthy Brown (#B08968) – A warm, grounding brown that represents stability, warmth, and connection to nature, reinforcing a sense of trust and authenticity.

Secondary Colours

Soft Sand (#EBD7C7) – A neutral, warm beige that brings a sense of comfort, balance, and softness, complementing the overall soothing aesthetic.

Neutral Colours

Serene Off-White (#FFF9F4) – A clean, airy off-white that enhances readability and creates a light, open, and welcoming feel.

Primary Typeface

A warm, inviting serif font that conveys a sense of tradition and mindfulness, aligning with Heather’s holistic offerings.

Secondary Typeface

A clean, modern sans-serif for a balanced, professional, and approachable feel across digital and print applications.

Website Design

A calm, nature-inspired logo that reflects Heather’s holistic wellness practice with earthy tones and balanced typography. View the full project →