Mission & Vision

The mission behind the branding for Graf Concrete & Iron was to craft a bold and cohesive identity that reflects their expertise, precision, and professionalism in the construction industry. With the tagline "Born to Build" at its core, the vision was to establish a recognisable and trusted brand that resonates with clients and elevates their market presence.

Target Audience

Graf Concrete & Iron’s target audience includes construction companies, property developers, architects, and residential clients seeking professional, high-quality concrete and iron solutions. Their audience values reliability, precision, and a commitment to delivering exceptional results for both small and large-scale projects.

Research & Discovery

Understanding the brand is the first step. This involves researching the company’s vision, target audience, industry, and competitors to define the logo's purpose and ensure it aligns with the brand’s identity.

Concept Development

The strongest concepts are selected and refined. Adjustments to shapes, colours, and typography are made to ensure clarity, versatility, and alignment with brand values. Client feedback is incorporated to perfect the design.

Finalisation & Application

The final logo is polished and prepared for various applications. This includes creating versions for print, digital, and other mediums, ensuring scalability and adaptability for consistent branding.

Primary Colours

The primary colours create a bold and confident brand identity. Yellow (#FDC501) exudes energy and optimism, Blue (#1C4768) represents trust and professionalism, while Dark Grey (#3C3C3C) adds depth and modernity.

Secondary Colours

The secondary colours expand the brand's versatility. Taupe (#A59B85) adds warmth, Muted Blue (#6A849C) provides harmony, Orange (#E77A2E) brings vibrancy, and Green (#426B52) signifies growth and stability.

Neutral Colours

The neutral colours offer balance and flexibility. Light Grey (#B8B8B8) is soft and clean, Dark Grey (#707070) is functional and modern, White (#FAFAFA) ensures simplicity, and Beige (#D6CDC4) adds warmth and elegance.

Primary Typeface

For Graf Concrete and Iron Inc, Barlow is an excellent fit because it balances industrial strength with accessibility. Its clarity ensures readability across various mediums, such as construction signage, vehicle decals, and marketing materials, while its clean lines reflect the company's precision and commitment to quality.

Secondary Typeface

Open Sans is a humanist sans-serif font known for its neutrality and excellent legibility. With its clean and modern look, it pairs well with the bold, structured aesthetic of Graf Concrete and Iron Inc.

Website Design

The Graf Concrete & Iron website is a sleek, responsive platform designed to reflect their brand identity and showcase their expertise. With custom animations, interactive features, and a polished portfolio, the site provides a professional and engaging experience across all devices.